Pickleball in the Sun and Girl Tribe Co. Unveil Limited-Edition Collaboration Celebrating Female Empowerment and Play

Laura Gainor (founder of Pickleball in the Sun), Carrie Barker & Sarah Baucom (Co-founders of Girl Tribe Co.)

Charlotte, NC – May 30, 2024 – Pickleball in the Sun, a leading lifestyle brand and experiential pickleball marketing agency, and Girl Tribe Co., a female-empowered apparel and accessories company, are thrilled to announce their exclusive, limited-edition collaboration, “Pickleball in the Sun x Girl Tribe Co.” This dynamic partnership fuses the energy and passion of pickleball with the unwavering support of a female tribe, resulting in a collection that inspires women to embrace play, adventure, and the power of community.

The collection includes eight pickleball-themed apparel items, each designed to empower women on and off the court. From the “Girls Weekend” tank to the “Weekends are for Pickleball'' hat and the cozy pickleballin’ crew neck sweatshirt, this collaboration effortlessly blends style and function.

The roots of this collaboration trace back to Charlotte, North Carolina, in 2007, when Laura Gainor, founder of Pickleball in the Sun, and Carrie Barker, co-founder of Girl Tribe Co., first crossed paths. Their shared entrepreneurial spirit and passion for empowering women laid the foundation for this exciting partnership.

“We're thrilled to partner with Girl Tribe Co. to celebrate the vibrant community of women who are shaping the pickleball world,” said Laura Gainor. “This collection is a testament to the power of female friendship and the joy of pickleball, and we can't wait to bring it to life with some incredible girls' weekends at our Premier Pickleball in the Sun destinations to be announced soon.”

Carrie Barker echoed this sentiment, stating, "Collaborating with Pickleball in the Sun has been an absolute dream. This collection is not only about celebrating our love for pickleball but also about the unwavering bond of female friendships and the power of lifting each other up. This partnership perfectly aligns with Girl Tribe Co.'s mission and follows in the footsteps of our successful collaborations and licensing agreements with other leading brands. It's the perfect next step to bring our message of empowerment to the pickleball court."

The “Pickleball in the Sun x Girl Tribe Co.” collection is more than just stylish apparel; it’s a call to action that encourages women to step onto the court, try something new, and connect with other empowering women. Pickleball in the Sun plans to host events and trips that bring together the vibrant communities they have cultivated, further strengthening the connections between pickleball, travel, and female empowerment.

Visit both PickleballintheSun.com and GirlTribeCo.com for details about both of these brands and to shop online for the apparel. Join the movement and celebrate the power of play with Pickleball in the Sun and Girl Tribe Co.