Mama Kelce is a Pickleball Fan!
What an unforgettable trip to Vegas for the Super Bowl! Throughout my years with my agency, Vossberg Gainor, and lifestyle brand, Pickleball in the Sun, I've been a part of numerous experiences and this one truly stood out.
I was thoroughly impressed by the seamless collaboration among various agencies that resulted in a memorable fan experience, contributing to the successful launch of Smirnoff SMASH Vodka Soda.
A major highlight was seeing the famous Mama Kelce admiring and capturing photos of our court. I beelined it over there to greet her and had a memorable experience getting to chat pickleball with her and take a selfie. She truly is the sweetest and most kindest mama on the planet.
Saweetie and Lance Bass with Pickleball in the Sun’s Laura Gainor and Courtney Clark. Courtney Clark was the Pickle Bowl referee and coach, posing with Brock Davies and Scheana Shay from Vanderpump Rules.
The three-day Smirnoff SMASH Pickleball Experience included open play inside Resorts World where the Proof Media Mix team created a custom Smirnoff pickleball pop-up court with a PickleRoll custom-painted court surface. Consumers were able to jump in on game play and get lessons from Pickleball in the Sun's Courtney Clark.
Saturday featured a commercial filming with celebrities Lance Bass, Saweetie, Scheana Shay, Brock Davies, Vernon Davis and Kay Adams before they hit the court to compete in the Smirnoff SMASH Pickle Bowl. Be on the lookout for the Smash Hit!
On Sunday, in prime distance from the Allegiant Stadium, as the Official Vodka of the NFL Smirnoff participated in the Bullseye Players Tailgate. We once again hosted the custom Smirnoff SMASH Pickleball Experience, providing fans with the opportunity to join in on open play in-between enjoying the extensive tasting menu from top celebrity chefs from around the country.
Congrats to Diageo, Proof Media Mix, Taylor, NVE Experience Agency, and starpower llc on creating a Pickleball Experience case study we'll be using for years to come! I look forward to more events.
Follow @PickleballintheSun on Instagram for Video Highlights from the Smirnoff SMASH Pickleball Experience
Smirnoff SMASH Pickleball Experience Photo Gallery
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