Pickleball in the Sun Launches Shop Focused on the Pickleball Vacationer
Pickleball in the Sun, a pickleball lifestyle and leisure brand featuring the top pickleball destinations and experiences, collaborates with local Jacksonville coastal artist, Melissa Rinaldi.
PONTE VEDRA, Fla., November 30 -- Right in time for the holiday season, Pickleball in the Sun is thrilled to announce our move into the pickleball retail space. Pickleball in the Sun, a pickleball lifestyle and leisure brand that focuses on sharing the top pickleball destinations from coast to coast, is excited to collaborate with local Jacksonville artist, Melissa Rinaldi, to provide unique products for the travel-obsessed pickleball player.
Known for her bright, coastal style, Rinaldi's brand, Go Coastal, was born out of her love for art, design, illustration, and nature. Since her move to Florida, Rinaldi has had the opportunity to expand her style and become well known for her eye-catching designs sprinkled with oceanic wildlife, tropical touches, and sunshine-inspired patterns. Pickleball in the Sun’s owner, Laura Gainor, who also owns Vossberg Gainor, the first of its kind pickleball marketing agency, was first introduced to Rinaldi’s artwork when falling in love with her Nocatee themed pieces, which is the community where they both live in Ponte Vedra, Florida. With Pickleball in the Sun’s similar branding and audience, Gainor knew immediately that she had found the perfect local artist to bring her brand’s store to life.
The two went to work immediately creating prints for products that would be housed within the Pickleball in the Sun shop. Using similar colors from Pickleball in the Sun’s tropical palette and Rinaldi’s eye for design, a variety of products, such as beach towels, blankets and accessories came to life that not only captured the essence of Go Coastal’s artistic identity, but stayed true to the luxurious, travel-inspired lifestyle that is Pickleball in the Sun.
Not soon after the launch of the Pickleball in the Sun store, sales were taking off and members of various media outlets were taking notice of the sophisticated and noticeable design. Different from other pickleball products and storefronts, this collection of items speaks to the Pickleball vacationer through tropical-themed towels, tumblers, blankets, and more. Most notably, Forbes took notice of the Pickleball in the Sun store in their recent pickleball-themed holiday gift guide and mentioned the Pickleball in the Sun beach towel as “perfect for vacation” and a “pickleballer’s paradise.” The article, titled Holiday Gift Guide 2022: The Best Apparel And Accessories For A Pickleball Vacation, showcases a variety of apparel items, paddles, and accessories, all perfect for the ideal pickleball-inspired vacation.
Pickleball in the Sun and Go Coastal could not be happier with the outcome of their partnership and the success their collaboration has already brought the two brands.
“I was inspired to create the Pickleball in the Sun brand because of my personal love for playing pickleball and when I realized we were choosing vacation destinations if it meant we would also get to play pickleball,” said Gainor. “Collaborating with Melissa Rinaldi and her unique talents allows me to visually express the passion behind the Pickleball in the Sun brand and open it up to other pickleball travel enthusiasts to join me.”
If you or a loved one are looking for the perfect holiday gift ideas for a pickleballer, check out Pickleball in the Sun’s shop at PickleballintheSun.com. Additionally, be sure to pursue through Go Coastal’s holiday selections of tropical, color-obsessed artwork at GoCoastalStudio.com.
Melissa Rinaldi, Go Coastal artist and Laura Gainor, founder of Pickleball in the Sun.
About Pickleball in the Sun
Pickleball in the Sun is a lifestyle, travel and leisure brand that focuses on connecting pickleball fanatics with the greatest pickleball experiences, destinations and lifestyles all around the world. The brand focuses on driving awareness for the sport of pickleball through travel opportunities, brand partnerships and sponsorships, brand recognition, and experiential marketing for tournaments/events. Pickleball in the Sun is focused on defining pickleball as a luxury travel-worthy game, while simultaneously providing players with all the deluxe lifestyle and leisure opportunities the sport has to offer. Follow @PickleballintheSun on Instagram, Facebook and TikTok and visit PickleballintheSun.com.