Smirnoff Continues to SMASH IT!
We are still buzzing from our latest Smirnoff SMASH Pickleball Experience at BETx! It was amazing to be a part of the BET Awards excitement and see the energy pickleball brought to the event. This was our fourth event with Smirnoff SMASH and their partner agencies, and it's incredibly rewarding to see how the experiences continue to raise the bar for experiential marketing. As well as to hear from so many players that play for the first time that they can't wait to go home and continue to play!
It's also inspiring to witness the ripple effect, as other brands take notice and look to create their own pickleball events.
If you're looking to learn from these iconic events, here's how the brand and their partner agencies SMASHED it:
Atmosphere is everything: Smirnoff infused their activation with a vibrant energy that welcomed all skill levels. Lively DJs, refreshing Smirnoff SMASH Vodka Soda samples, and plenty of Instagram-worthy moments. It wasn't just about the game; it was about the experience as the Pickleball in the Sun team ensured players were having a blast on the court and learning how to play the game.
Seamless branding: Every detail of the event, from the custom paddles to the court design, to the talented brand ambassadors entertaining guests and handing out merch, screamed Smirnoff. They transformed pickleball into a branded adventure that resonated with attendees long after the final match.
Community building: Pickleball is inherently social, and Smirnoff harnessed that power by inviting celebrity guests and influencers to their events. This amplified the reach and excitement, attracting fans eager to play alongside their favorite stars. Smirnoff fostered connections between players and fans, creating a space where shared passion for the sport ignited conversations and friendships, further enhanced by the presence of notable figures.
Whether you're a brand looking to create a memorable activation or wanting to add a pickleball experience to your next event, the Smirnoff SMASH Pickleball Experience offers valuable insights. It's a testament to the power of experiential marketing, proving that brand activations can be both fun and effective.
It has been an absolute honor for Pickleball in the Sun to be a part of the Smirnoff SMASH Pickleball Experience, helping to create fun and unique events that truly resonate with attendees. Collaborating with talented creative minds like the agency players involved in these events, is the most rewarding part of what I do. I'm incredibly excited for the opportunity to continue partnering with brands to deliver unforgettable pickleball experiences.
Smirnoff SMASH Pickleball at BETx Highlights:
Pickleball in the Sun has had a smashing year with Smirnoff and their partner agencies to bring the excitement of pickleball to major events across the country. From the Super Bowl LVII to the star-studded Desert Smash in La Quinta, California, to the vibrant SXSW festival in Austin, and the cultural celebration of the BET Experience in Los Angeles, Smirnoff SMASH Vodka Soda has been the ultimate courtside companion for players and fans alike. We've captured unforgettable moments at each event, so be sure to check out our highlight reels on Instagram for a taste of the action.
CLICK HERE to check out the Instagram Reel gallery.