The Nation’s Premier Pickleball Marketing Agency, Pickleball in the Sun, Welcomes Nancy Reynolds as Chief Revenue Officer
PONTE VEDRA, Fla. – October 15, 2024 – Pickleball in the Sun, the nation’s premier lifestyle brand and experiential marketing agency dedicated to pickleball, today announced the appointment of Nancy Reynolds as chief revenue officer (CRO). A seasoned executive with extensive experience in sales leadership and channel transformation, Reynolds joins the team with a stellar record of driving growth at some of the world’s top tech firms.
Laura Gainor (Founder & CEO) and Nancy Reynolds (Chief Revenue Officer)
"As the founder of the world’s first pickleball marketing agency, I’m passionate about fueling the growth of this incredible sport," said Laura Gainor, founder and CEO of Pickleball in the Sun. "We've been instrumental in making pickleball America's fastest-growing sport by building connections between brands, leagues and players while recognizing the huge potential in the 50 million-strong amateur community. Nancy's wealth of expertise will be a game-changer as we deepen those connections and create new, immersive experiences for enthusiasts everywhere."
Reynolds brings deep expertise in building go-to-market strategies, driving channel sales innovation, and enabling partner success. She has held executive roles at Securonix, LogRhythm and Palo Alto Networks, where she transformed sales operations and led high-performing teams. As CRO, Reynolds will spearhead the company’s expansion across three core areas:
Brand Consulting: Offering tailored marketing strategies to help brands connect with the growing and passionate pickleball community.
Corporate Retreats & Team Building: Designing engaging pickleball experiences to foster team cohesion and improve organizational performance.
Brand, Venue & Resort Partnerships: Creating strategic collaborations that deliver innovative pickleball programs and experiences at premier destinations.
"As an avid pickleball player, I’m thrilled to join Pickleball in the Sun at such an exciting time," Reynolds said. "Laura has built a brand synonymous with credibility and innovation in the pickleball world, and I am eager to help the brand and sport reach even greater heights as we expand this dynamic community."
Reynolds' arrival comes at a pivotal moment for Pickleball in the Sun, which has been at the forefront of pickleball’s explosive growth. Her leadership will be critical as the company continues to harness the energy of the sport’s massive expansion, unlocking new opportunities and creating experiences that resonate with players and brands alike.
About Pickleball in the Sun:
Pickleball in the Sun is a leading lifestyle brand and experiential pickleball marketing agency that specializes in connecting brands with the passionate and growing pickleball community. Through brand consulting, corporate retreats, and strategic partnerships, Pickleball in the Sun creates unique and engaging experiences that drive brand awareness, customer loyalty, and business growth. For more information, visit pickleballinthesun.com. Follow Pickleball in the Sun on Instagram and Facebook.
Contact:
Laura Gainor
laura@pickleballinthesun.com
Pickleball in the Sun event hosted at The Pickle Garden at The Yards in Ponte Vedra, Florida. Photo credit: Reza Raquib Photography.
