ABOUT US

WHO WE ARE

Pickleball in the Sun is lifestyle brand and experiential pickleball marketing agency and lifestyle brand dedicated to connecting pickleball fanatics with the greatest pickleball experiences and destinations all around the world.

As a leader in connecting fans and brands with the luxurious pickleball lifestyle, our offerings include:

Brand Consulting: Offering tailored marketing strategies to help brands connect with the growing and passionate pickleball community.
Corporate Retreats & Team Building: Designing engaging pickleball experiences to foster team cohesion and improve organizational performance.
Brand, Venue & Resort Partnerships: Creating strategic collaborations that deliver innovative pickleball programs and experiences at premier destinations.

Meet the Team

Laura Gainor

Founder & CEO
Laura Gainor is the Founder and CEO of Pickleball in the Sun, a leading pickleball marketing agency specializing in experiential events, strategic partnerships, and tournaments. With a passion for growing the sport, Laura has been instrumental in bringing pickleball to the mainstream media and establishing it as America's fastest-growing sport. She's a recognized leader and advocate for the continued evolution of pickleball.
Nancy Reynolds

Chief Revenue Officer
Nancy Reynolds is the Chief Revenue Officer of Pickleball in the Sun, bringing a wealth of experience in global sales and channel leadership to the world's first pickleball marketing agency. She focuses on expanding the company's reach through brand consulting, corporate events, and strategic partnerships. Nancy is passionate about building strong relationships and driving revenue growth for Pickleball in the Sun.
Courtney Clark

Certified Pickleball Pro & Events Manager
Courtney Clark has been a part of the Pickleball in the Sun team since we launched the Smirnoff SMASH Pickleball Experience events in 2024. She is now a vital member of the team, working with brands and organizations to create fun and unique pickleball experiences as our on-staff pro.
Kate Mohns

Event Producer & Project Manager
As Event Producer & Project Manager for Pickleball in the Sun, Kate Mohns leverages her diverse background in television, events, and marketing to drive the success of the organization. Kate excels in content creation and event management.
Mary Budwick

Creative Designer & Event Producer
Mary Budwick serves as our creative designer and event producer. She is a talented designer and personable content capturer, working at our events to ensure everyone has a great pickleball experience. Mary photographs the highlights to show the world why pickleball is a great way to connect brands with fans.
Addisyn Gross

Marketing & Events Intern
Addisyn serves as our Marketing and Events intern while she is a senior in high school, participating in her hospitality academy. She works directly with the team to assist in planning our experiential events and is learning the ropes as an up-and-coming entrepreneur.

The premiere pickleball marketing agency

Pickleball in the Sun is the brainchild of Laura Vossberg Gainor, a leading pickleball marketing expert with over five years of experience. Inspired by her own passion for travel, lifestyle, and leisure, Laura founded Pickleball in the Sun over three years ago to bring these elements into the pickleball community.

Building on the success of her marketing company, Vossberg Gainor, Laura has transformed Pickleball in the Sun into a premier experiential pickleball marketing agency. The agency focuses on promoting the luxurious side of pickleball, showcasing the many destinations and lifestyle brands that make the sport so unique.

Pickleball in the Sun highlights destinations around the world that pickleball players may travel to and enjoy the sport.The brand partners with a diverse range of companies that are contributing to the growth of pickleball, including paddles, eyewear, social clubs, activewear, and more. Additionally, the brand collaborates with pickleball lifestyle and leisure brands that are shaping the sport's image as a luxurious and sophisticated game.

Together, Pickleball in the Sun and its partners are defining pickleball as a destination-worthy sport, while showcasing the deluxe brands and lifestyle opportunities that have emerged alongside its growth.

PICKLEBALL IN THE SUN EVENT + CONTENT HIGHLIGHTS

Pickleball in the Sun has proudly partnered with top brands and celebrities nationwide to create unforgettable pickleball experiences. From Katy Perry's "Light Up the Court" event supporting her Firework Foundation to Drew Brees rallying his team at a Major League Pickleball event, we've been at the heart of the action. We've also captured the excitement of Retta attending June Diane Raphael's Galentine's Day Celebrity Pickleball Tournament and Lance Bass and Saweetie joining the Smirnoff SMASH Celebrity Pickleball Tournament at the Super Bowl. Our expertise lies in crafting engaging content that showcases the energy and impact of these events.

Explore highlights from each event below!