Announcing OS1st as the Exclusive Sock and Compression Product of Pickleball in the Sun
As all pickleballers know, what’s on your feet – on and off the court – matters. From comfort, and injury prevention to recovery and style, treating your feet well is key to staying active and pain free. That’s why we are proud to share that OS1st, a leading brand of performance socks and compression bracing, has partnered with Pickleball in the Sun as its exclusive and compression sleeve!
OS1st has quickly become a prominent brand in the pickleball world. OS1st has strategic partnerships with the likes of Life Time Fitness, the PPA Tour, and most recently with Major League Pickleball.
With Pickleball in the Sun being the go-to source for the top pickleball destinations and experiences, and a leader in experiential marketing for pickleball, this latest partnership further advances OS1st’s investment in the sport.
“We love what Laura and the Pickleball in the Sun team are doing,” said Josh Higgins, President of OS1st. “Travelers are increasingly choosing where to go and where to stay based on whether or not they can play pickleball. Pickleball in the Sun not only helps pickleball enthusiasts easily find exceptional travel experiences centered around the sport they love, but they are experts in content creation to showcase why we all love the lifestyle of the game. This partnership helps us introduce our industry-leading products to the growing Pickleball in the Sun community and is a great opportunity for us to continue contributing to the growth and development of pickleball at all levels.”
“As a personal fan of the OS1st brand and products, I have been wearing their pickleball socks for more than two years and can really tell the difference,” said Laura Gainor, founder of Pickleball in the Sun. “It’s one of the reasons why we at Pickleball in the Sun can confidently recommend OS1st products to our audience. So join me in welcoming the OS1st team as the Exclusive Sock of Pickleball in the Sun!”
Click here to see all pickleball-specific OS1st gear and follow @OS1st on social media for the latest highlights from their sponsored pro players.
Brands, destinations, and organizations interested in working with Pickleball in the Sun should contact Laura Gainor at laura@pickleballinthesun.com for details.
Join us LIVE on Instagram on Thursday, July 20th at 1pm ET
Join Laura Gainor, founder of Pickleball in the Sun, and Josh Higgins, President of OS1st, on Instagram as they chat about this official partnership, what it has been like to watch the sport explode over the last few years, and share marketing and sponsorship insights as OS1st has endorsements from some of the top pro athletes in the game.